ASSP Brand Guidelines
Posted - Feb 08, 2018


NEW Sabine Neches Chapter Logo
Posted - Jan 31, 2018

House of Delegates supports ASSE’s new name while keeping current logo06/19/2017

DENVER — A significant step was taken today toward a new name for the American Society of Safety Engineers (ASSE) when its House of Delegates voted in favor of a title that better reflects its diverse membership.

The proposed new name for the world’s oldest professional safety organization is the American Society of Safety Professionals, which now heads to a membership vote that spans 45 days. ASSE members worldwide will cast their votes through electronic ballots that will be tallied in early August.

At the same time, the delegates voted not to adopt a new logo, preferring to stay with its traditional green shield with the gold ASSE letters within the four angles of a gold cross. The logo is widely known and long-accepted as the mark of the Society.

“Our members decide who we are and what we’re all about, and it’s always been that way,” said ASSE President Tom Cecich, CSP, CIH. “It seems that our delegates like the new name and feel a connection to our current logo. It’s an objective process that has made us a strong organization for many years now.”

The historic vote on the new name by the House of Delegates took place at its annual meeting at ASSE’s Safety 2017 Professional Development Conference & Exposition at the Colorado Convention Center. If the new name is approved in the wider vote, implementation would occur in 2018, including a new website. The “E” in the Society’s logo would simply be changed to “P.”

“Engineers made up our entire membership when we were formed in 1911, but today the occupational safety and health profession encompasses many disciplines,” Cecich said.

Research conducted over the past year with ASSE members, customers and stakeholders across the globe indicated that an updated brand with a clearer vision would better reflect the organization’s current membership and position it for growth. A new name also would help eliminate confusion about who could join the Society.

ASSE advances its members and the safety profession through education, advocacy, standards development and a professional community. The Society’s members work in every industry, developing and implementing occupational safety and health programs that protect people and property while improving business outcomes.

More information on ASSE’s branding initiative is available on the organization’s microsite at www.assp.org.

About ASSE – Working together for a safer, stronger future

For more than 100 years, the American Society of Safety Engineers has been at the forefront of helping occupational safety and health professionals protect people and property. The nonprofit society is based in the Chicago suburb of Park Ridge. Its global membership of over 37,000 professionals covers every industry, developing safety and health management plans that prevent deaths, injuries and illnesses. ASSE advances its members and the safety profession through education, advocacy, standards development and a professional community. Its flagship publication, Professional Safety, is a longtime leader in the field. Visit www.asse.org and follow us on Twitter and Facebook.

Media contact: Blaine Krage, 847.768.3416, bkrage@asse.org

American Society of Safety Professionals
Posted - Jan 31, 2018


We Listened To You

We knew your feedback would be crucial to shaping our new direction. So we conducted both quantitative and qualitative research to get the full story.

We assessed members’ attitudes toward ASSE, uncovering these challenges:
  • Lack of brand consistency
  • Lack of one global brand
  • Difficulty attracting and retaining young professionals
  • The need to increase awareness and recognition beyond members to industry leaders and business
  • The desire to deepen relationships with current members
Using your feedback, we embarked on freshening our brand identity
  • Evolving our name—making it more inclusive, since only 3% of current members hold a Professional Engineer (P.E.) credential; deepening our relationship with current members; and expanding beyond membership
  • Evolving our logo—creating one global brand to speak to all members
  • Creating a tagline—capturing our brand essence and resonating with members and future members

Overall, the research was viewed as a signal of our dedication to moving forward with a clear vision as well as of our understanding of the need to be relevant to future OSH professionals.

Thomas F. Cecich, CSP, CIH
ASSE President

This makes me excited to be a member and will better communicate to others what my society is.

Justin Bielss
Aviation Safety Officer